To promote UNIQLO's highly popular range of shorts, we partnered with micro to mid tiered creators to create relatable and wearable looks that can take them from weekdays to weekends. The simple idea featured creators styled differently and interacting with themselves with editorial styled backdrops. In addition to featuring these creators on UNIQLO Singapore's official IG channel, the creators themselves also reposted UNIQLO's posts to optimise its reach and engagements.
