With AIRISM being one of UNIQLO's staple inner wear line, it is important to ensure that it remains top of mind for its mass audience. Popular for its sweat wicking properties, this time UNIQLO wanted to partner with individuals who are known to lead active lifestyles and who are actual users of the product, to create hero videos for their AIRism campaign. For this reason, we selected two individuals who are known in their community for dancing (Benzo) and their role as actors (Atyy Malek), to share anecdotes of how AIRism has played an important role in their daily lives.